In this section, you will find ‘Website Taps’ where you can see how many people have clicked on the link in your bio. If you have a business account already, then head to your insights section on your profile.įrom there, select ‘see more’ under ‘Accounts Reached’ to view all engagements with your profile and your content. If you only use the link in your bio to drive traffic, then you can have a quick glance at how many people are clicking onto your site directly on Instagram.įirstly, remember that you’ll need a business account to be able to view this data. Track clicks to your link in bio with Insights Then we’ll show you how to track Instagram traffic in Google Analytics. We’ll walk you through Instagram Insights first. You can Instagram Insights to traffic and followers clicking through to your website. But by implementing a marketing attribution tool like Ruler, you can bypass the iOS issues and get a clear view of your ROI and ROAS. Many marketers are struggling to attribute leads and sales back to Facebook and Instagram. Meta has seen extreme changes to its tracking and attribution following the iOS 14.5 update. Alternative methods to track Instagram performance.Why isn’t Google Analytics the best tool to track Instagram.How do you track instagram traffic in Google Analytics.In this blog, we will explore the different ways businesses can track their Instagram traffic in tools like Google Analytics and gain valuable insights into their ad performance. While Instagram is an amazing source for traffic and leads, it’s not the easiest platform to measure out of the box. With millions of active users, it’s quickly become a go-to platform for advertisers looking to reach their target audience and drive more leads. The average user spends 2 hours and 31 minutes daily on social media.Īmongst the many platforms available, Instagram stands out as one of the most popular. Social media platforms have become an essential part of our daily lives. For this article, we’ll mostly be focusing on GA4 to ensure you have the most up-to-date information.
Important Note: Google Analytics is sunsetting Universal Analytics in July 2023 and replacing it with GA4 tracking. Keep reading to find out how to track Instagram traffic using Google Analytics. We all know Instagram is the perfect platform for reaching potential customers.
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