However, hampered by its high $9,995 price and lack of available software, the Lisa was commercially unsuccessful. Though the Lisa's graphical user interface was partially inspired by the work of Xerox PARC, it also went far beyond PARC's prototypes by adding intuitive direct manipulation, like the ability to drag-and-drop files, double-click to open programs, and move or resize windows by clicking and dragging instead of going through a menu. After IBM introduced the IBM PC in 1981, its sales quickly surpassed the Apple II in response, Apple introduced the Apple Lisa in 1983. In the late 1970s, the Apple II was one of the most popular computers, especially in education. 1979–1996: "Macintosh" era Steve Jobs with the original Macintosh, January 1984, photographed by Bernard Gotfryd After Tim Cook replaced Jobs as CEO, the Mac underwent a period of neglect, but was later reinvigorated with the introduction of popular high-end Macs and the Apple silicon transition, which brought the Mac to the same ARM processor architecture as iOS devices. Jobs oversaw the release of many successful products, unveiled the modern Mac OS X, completed the 2005-06 Intel transition, and brought features from the iPhone back to the Mac. After a period of initial success, the Mac languished in the 1990s until the 1996 acquisition of NeXT brought Steve Jobs back to Apple. The first Mac was released in 1984, and was advertised with the highly acclaimed "1984" ad. Macs are sold with the macOS operating system. The product lineup includes the MacBook Air and MacBook Pro laptops, as well as the iMac, Mac Mini, Mac Studio and Mac Pro desktops. The Mac, short for Macintosh (its official name until 1999), is a family of personal computers designed and marketed by Apple Inc. The MacBook Air, Apple's best-selling Mac model
For other uses, see Macintosh (disambiguation). For the original Macintosh, see Macintosh 128K.
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